Online casinos have been around for a long time, almost as long as the Internet itself. The sector is very popular, as is apparent from its size. There are hundreds of different types of gambling websites to suit every customer. And they are all competing to get more customers every day. But like any other form of booming business, they have to delegate some work to other sources. And this is where affiliates come into play.
Benefits of Casino Affiliate Programs
Affiliates in online gambling have only one goal, to get more players to come and play in the sites that pay them. Most affiliates do this by setting up websites of their own. On these websites, they make ‘how-to’ guides for players interested in online gambling. And these guides often have links to the casino website that is paying them. If the player is interested and opens the link, they are a potential customer. This is how affiliates are responsible for getting the traffic into casino websites. And since casinos now do not have to worry too much about advertising, they can instead focus their energy on making their site better for the players.
Now we all know that it can only be called a successful partnership if both involved parties benefit from it. These affiliate programs also serve both the casinos as well as the affiliate. It is beneficial for the casinos because they can delegate the advertising to someone else by paying them a part of their profits. By doing this, they can focus on better management and customer service. This saves them time and money. For the affiliates, on the other hand, these programs are beneficial because they make money out of them. Every time someone signs up to these casinos through them and makes a deposit, they get a part of that money. Sometimes the transaction ends here. But sometimes they get some part of the losses of every person that signs up through them for 12 months.
As you can see, these affiliate programs are beneficial to both parties. That is why they are such a huge success and so many online casinos use them to get traffic.
Types of Casino Affiliate Programs
There are different types of these programs. Most of them depend on how much they can make the customers spend in the casinos.
- Cost per Lead (CPL): These programs are a one-time deal situation. In CPL programs, the affiliates receive a certain amount for just introducing the player to the casino. This means that every time someone signs up to the casino through them, they get their money. They do not have to wait for the person to make a deposit.
- Cost per Acquisition (CPA): CPA programs make the affiliates a little more dependent on the casinos. Because in this program, they only receive their payment when the player makes a deposit. The deal only happens if the player deposits money into the casino. Otherwise, the affiliate won’t get any payment. Sometimes the player has to meet a wagering requirement for the affiliate to get paid.
- Revenue Share: This program makes the link between the casino and the affiliate deeper. This is similar to CPA. This means that the affiliate will receive a percentage of money when the player makes a deposit. But since this is a revenue-based deal, every time the player makes a deposit, the affiliate gets a percentage of the loss of that player. These deals can be life long but most of them just last for 12 months.
The Goal of Affiliates
As we discussed, the goal of affiliates is to not simply get people interested in the website. In CPL programs, they do get paid whenever someone signs up to the site. But most of the time in CPA and Revenue Share programs, the player has to make a deposit and meet the wagering requirements before the affiliate gets the money. Bringing traffic is not their only job. It is also their job to get people interested in the website enough to spend money there.
Affiliate programs are very important in the world of online gambling. It helps casinos focus their energy to better their software and customer service. And it also helps the affiliates get money through advertising. For the players, it helps them get a better understanding of the sites they want to play in. In conclusion, we can say that it is a good deal for everyone involved.
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