From Health Breakthrough to darkside of deepfake porns in India, concerns over AI policy in India
With the new technology emerging every other day around the world, it is certain that the commoner has always struggled in coping with them, especially in the South Asian region, where the people still lack basic literacy on how to utilize them in a safe and guarded manner. Today, about 65% of Indians use Artificial Intelligence (AI), which is higher as compared to the global average of 31%.
With this, AI in India has turned out to be a boon and a curse, dividing the people into two who use it for good purposes and those who use it for activities not acceptable within societal norms. However, AI in the beauty industry, sports, and healthcare has been a major boost for those who rely on it even for their day-to-day activities.
Here, we will explore the opportunities, the dangers, and how AI in India can be moved forward with ethical frameworks in detail.
The Promise of AI in India
There is no doubt that India has always been a hub for every other industry due to the massive population and the reach it can have globally. For most of the incredible transformations that have happened across the world, India has played a role directly or indirectly in making those popular and more accessible. Similarly, the Artificial Intelligence (AI) in India is roaring in recent times, especially after the involvement of different industries working majorly in the country.
AI in the beauty industry, AI in health care ppt, AI in sports, and entertainment are the major breakthroughs India has experienced so far, with the several potential it has shown in recent years. We might have been aware of the fact that AI has taken a leap in the health sector, as it is quickly transforming by enhancing the process of diagnostics, treatment, and patient management.
In addition to this, AI is being used in telemedicine, medical imaging, pathology, and multilingual support by startups and large companies, which has made healthcare more accessible, particularly in areas where healthcare access is limited. On the other hand, AI in India is most popular in sports and the beauty industry, the fields where almost the entire population is interested.
AI in Bollywood and Entertainment
The Indian entertainment industry is the one that is observed by outsiders from different parts of the world since it has proved to be an identity for the country itself. With the ongoing transformation of technology in entertainment, especially in Bollywood and the beauty industry, Artificial Intelligence (AI) has played a significant role in shaping a new era filled with creativity and storytelling.
AI is being popularly used in the entertainment industry in India for scriptwriting and improvising dialogue when the creative mind behind them lacks some ideas. On the other hand, the independent artists and YouTubers have relied heavily on AI for composing music and songs for them, which too in a fraction of the time. Currently, the AI has become so advanced that the commoner is not able to differentiate between the music composed by the original artist and the AI tools, which can be viewed from both positive and negative sides.
Similarly, the streaming services such as Netflix, Amazon Prime Video, Disney+Hotstar, and Spotify are based on AI to suggest shows, movies, and music depending on the interests of the people. AI scriptwriting assistance, visual effects, animation, and even the creation of realistic CGI or deepfake-style effects in films and advertisements are all being applied by Indian studios and startups to AI.
AI in Sports
Not only in the healthcare, entertainment, and beauty sectors, AI in India has been effective in the sports sector, which is followed by a massive population due to the high stakes in each and every game. Previously, the sports in India heavily relied on coaches’ eyes or the experience they have throughout the years, but due to the recent inventions of the different wearable devices, thousands of data points are tracked, including the speed, posture, stress level, and recovery time of the athletes, that too in real time.
This inclusion in sports has certainly been a boon for the industry since it can help coaches and players focus more on the game plan while not relying on the other aspects of the game. For example, nowadays, athletes like ‘Hardik Pandya’ and ‘Virat Kohli’ are seen wearing a black strap on their wrists. The device basically tracks the fitness level, sleep cycle, heart-rate, the sleep cycle, and everything that is needed to keep an athlete fit on and off the field.
Beyond this, the use of AI in India is also rapidly being used in video analysis, fan engagement, and creating an enhanced sports analytics and broadcasting experience. With the introduction of AI in sports, the fans are also given a clear view of the prediction of the games, allowing them to bet on their favorite teams.
The Darker Side of AI
While there is a positive and good side of Artificial Intelligence (AI) in different sectors in India, it should be noted that there are several negative sides, which are still to be looked after since they are harming the basic societal norms and values in general.
The rapid use of AI has brought the technology among the people who use it for entertainment, but it later ends up as a curse in society, harming a particular section of society. Here we’ll discuss how using AI without having knowledge has done to society and has done to society in general.
Misuse of AI in Entertainment
Keeping the genuine use of AI in the beauty industry, the misuse has grown in recent times, especially when the trend went viral of using videos of someone else and editing them with deepfakes, spreading misinformation, and assassinating the character of well-known personalities.
- Deepfakes were widely popular last year when the AI was used to create a video of the celebrities doing or saying something that they never said. The videos and images of the famous celebrities like Rashmika Mandanna and Zara Patel surfaced online, and several other personalities took a stand over the widespread misuse of AI in recent times.
- The recent controversy of Aishwarya Rai Bachchan appealing to the high court took social media by storm when her name and images were misused through AI tools like deepfakes. In response to this, the High Court came in support of Bacchan for her right to privacy, dignity, and commercial rights.
- Similarly, without the consent of well-known personalities, AI-generated pornographic content was viral, harming their reputation and character in general. Currently, Indian actress deepfake porn is made via AI and sold at a very high price.
- Along with this, the general audience also used AI to modify the original content without the consent of directors and producers for their benefit. For example, Raanjhanaa was re-released as Ambikapath, where the sole creativity of the movie was stolen.
Misuse of AI in Sports
As the wide misuse of AI in the entertainment industry is now learned, the Sports sector is also not safe from this technology, especially after people learning the knowledge of misusing the data and analytics of athletes from devices.
While most of the athletes rely on the devices in tracing their day-to-day activities, there exist some people who break through the loophole in extracting the significant data, harming the athletes’ personal identity and character.
- Millions of athletes are already using smart devices to monitor their performance, health, and daily training activities. These systems have loopholes that hackers and other unauthorized people use to steal sensitive information about the athlete.
- Competitors or teams in the game can use stolen performance information so they can obtain advantages, which include ML-based analytics, forecasting the weaknesses and patterns of gameplay of the opposition.
- Sometimes, the use of AI can directly affect decision-making when the match is in a crucial stage. At this time, the authorities are advised to be wise while making any decision driven by AI.
Indian Policy and Ethical Frameworks
It is obvious that with the use of Artificial Intelligence (AI) in different sectors of India over the years, both positive and negative factors are being overlooked by the high authorities for proper, regular implementation. As we move forward with the innovations and technology associated with AI, the problem is going to get bigger, overshadowing the good use of AI.
Here are some AI policies in India and ethical frameworks that need to be followed for the safe use of AI:
- Digital Personal Data Protection (DPDP) Act, 2023
The DPDP Act offers a detailed structure to secure personal information in India, which gives citizens access, correction, deletion, and data portability rights. Data stewards should be accurate, restrictive in use, and very secure. Special conditions safeguard the data and sensitive information of children.
- IT Act, 2000, and SPDI Rules
Prior to the DPDP Act, sensitive data protection by the IT Act and SPDI Rules were in place, and they included passwords, financial information, and biometric information. They help to give legal status to electronic records and digital signatures and deal with cybercrimes such as hacking and denial-of-service attacks.
- Sector Specific Data Regulations
RBI requires that the data about payments be kept in India, and foreign data should be erased within 24 hours. The insurance records have to be kept confidential by IRDAI, stored within the country, and submitted on time by outsourced firms.
- The Framework of Intellectual Property (IP)
The Copyright Act (1957), Trademark Act (1999), and Patents Act (1970) are some of the IP laws in India. The issues with AI-generated content are that copyright and patents must contain the work of a human being, since AI cannot be considered a legal person under any circumstances.
- AI Governance and Ethical Rules
The IndiaAI Mission establishes AI capabilities, infrastructure, and datasets, as well as advances safe and ethical AI development. The healthcare, education, sports, entertainment, and sustainable cities have Centres of Excellence to make sure that research is in accordance with the norms of society.
Aarav Mehta’s Take
Artificial Intelligence (AI) has definitely taken a major leap in the world, especially in regions where people are still coping with new technologies. In this context, AI in India has been a hub, be it for experimenting with new features or innovating new ones; the massive population is engaged one way or another.
However, with the rapid development and use of AI technologies in recent times, the country has benefited as well as been overshadowed by its curse. The health, entertainment, and sports sectors have improved so much, but at the same time, AI in India has turned out to be one of the most disastrous innovations in recent times. Bollywood porn deepfakes, Indian actress deepfakes porn, are some of the examples that surfaced on social media, but there are still several cases that need quick attention.
But the effort from the government, especially launching the first AI school in India, where students learn about Artificial Intelligence and other advanced technologies like machine learning, natural language processing, and data analysis. In addition to this, the AI policy in India is also expected to be effective in the coming years.
